He Makes Justin Bieber And The Bee Gees Go Viral On TikTok

Name: Griffin Haddrill

Age: 24

Hometown: Bozeman, Mont.

Currently Lives: In a four-bedroom house in Las Vegas with walls covered in street art.

Claim to Fame: Mr. Haddrill is a co-founder of VRTCL, an agency hired by major record labels to make songs go viral on TikTok through remixes, mash-ups, meme-able chorus snippets, creator partnerships and other algorithmic alchemy. “I usually start with the lyric sheet to see if there is maybe a trend we can capitalize on or maybe a creative idea around the beat,” he said. For Lil Nas X’s “Montero,” that meant devil-themed makeup tutorials and interpretive dance routines set to the track. He also works with vintage hits like the Bee Gees’ “More Than a Woman,” which thanks to his efforts, has been featured in more than 279,000 TikTok videos including sunset selfies, boba tea tutorials and cyst removals. The right music “makes influencers feel part of a cool and cultured moment, and they like showing that off to fans,” he said.

Big Break: Mr. Haddrill has always had an ear for music and business. At 12, he handed his father a business plan for high-tech earbuds. At 16, he was a music manager for Gregory Lake, an underground hip-hop artist, and 100Tribn, a D.J. act, while he was completing rehab in Salt Lake City for cocaine addiction. At 20, he dropped out of San Jose State to pursue music management full-time in Las Vegas. In 2019, he and Sean Young, a former influencer on Vine, saw how social media algorithms were starting to mold the habits of young listeners, and founded VRTCL.

Latest Project: VRTCL, which Mr. Haddrill said brings in $1 million in monthly revenue and employs 18 people, was acquired in July by Create Music Group, a data-driven music company in Los Angeles. Mr. Haddrill, who is staying on as chief executive, is guarded about the terms of the deal. “With earning potential, the acquisition is in the eight figures,” he said.

Source : https://www.nytimes.com/2022/01/14/style/griffin-haddrill-tiktok.html

414
Philip Glenister: Drugs, shoplifting and why he loves cuddling babies

Source:Daily Mail

Philip Glenister: Drugs, shoplifting and why he loves cuddling babies

New life, new do! Bride stuns her wedding guests by cutting off six inches of her HAIR in between the ceremony and the reception instead of changing dresses

Source:Daily Mail

New life, new do! Bride stuns her wedding guests by cutting off six inches of her HAIR in between the ceremony and the reception instead of changing dresses

This is the song that spent the longest at No. 1, according to data

Source:MSN

This is the song that spent the longest at No. 1, according to data

Year in review: The ultimate playlist for saying goodbye to 2021

Source:MSN

Year in review: The ultimate playlist for saying goodbye to 2021

TikTok’s 2021 Music Report: Megan Thee Stallion Tops Usage by Catalog for Second Year

Source:Yahoo Movies UK

TikTok’s 2021 Music Report: Megan Thee Stallion Tops Usage by Catalog for Second Year